When Borland Software came out with the new and improved version of its award‐winning Together object modeling tool, they knew they had a technological winner. The model‐driven architecture (MDA) and model‐driven development (MDD) features of the tool would save software developers countless hours of repetitive, error‐prone programming. The only problem was how to get the message to the software development managers in a way that they could really understand it and feel it.